FEED began in 2006 when acclaimed model and activist Lauren Bush designed a bag to benefit the United Nations World Food Programme's (WFP) School Feeding program. She took a special interest in WFP's School Feeding program, and created the FEED 1 bag, a reversible burlap and organic cotton bag reminiscent of the bags of food distributed by WFP, to help raise funds and awareness around these school feeding operations. It was stamped with "FEED the children of the world" and the number ‘1’ to signify that each bag feeds one child in school for one year.
Green: Feed products are made from 100% organic materials such as organic cotton, natural burlap, and recycled plastic-based nylon. Additionally, the hang-tags on each bag are made from post-consumer recycled paper.
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